Rheinisch-Westfälische Technische Hochschule Aachen
Fakultät Wirtschaftswissenschaften
Lehrstuhl für Marketing
Address
Kackertstraße 7
52072 Aachen
Deutschland
GERiT
This institution in GERiT
52072 Aachen
Projects
Research Grants
Completed projects
Customer-specific starting solutions and product architecture adaption in the B2B configuration process
(Applicants
Schuh, Günther
;
Wentzel, Daniel
)
Seeing the Forest or the Trees? The Impact of Global and Local Processing Styles on Consumer Responses to New Products
(Applicant
Wentzel, Daniel
)
Utility driven design of product architectures for technical products in the B2B segment
(Applicants
Schuh, Günther
;
Wentzel, Daniel
)
Collaborative Research Centres
Completed projects
Marktorientierte Produktkozeptfindung
(Project Heads
Dyckhoff, Harald
;
Steffenhagen, Hartwig
)
