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Institution
Friedrich-Alexander-Universität Erlangen-Nürnberg
Fachbereich Wirtschaftswissenschaften
GfK-Lehrstuhl für Marketing Intelligence
Address
Lange Gasse 20
90403 Nürnberg
Deutschland
GERiT
This institution in GERiT
90403 Nürnberg
Projects
Research Grants
Completed projects
The Reification Bias in Marketing Communication: Antecedents and Consequences
(Applicants
Gelbrich, Katja
;
Koschate-Fischer, Nicole
)
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