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Institution
Universität zu Köln
Wirtschafts- und Sozialwissenschaftliche Fakultät
Seminar für ABWL, Handel und Kundenmanagement
Address
Albertus-Magnus-Platz 1
50931 Köln
Deutschland
GERiT
This institution in GERiT
50931 Köln
Projects
Research Grants
Completed projects
Coming Out of a Recession - Investigating the (Persistent) Consequences of an Economic Downturn on Consumer Shopping Behavior
(Applicants
Eisenbeiß, Maik
;
Reinartz, Ph.D., Werner
)
Marketing Modularly Upgradable Platforms
(Applicant
Wiegand, Nico
)
The impact of advertising campaign content on product brand sales
(Applicants
Käuferle, Monika
;
Reinartz, Ph.D., Werner
)
Additional Information
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