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Project Details

Institution

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Universität Münster
Marketing Centrum Münster (MCM)
Chair of Marketing Management (IfM)

Address Am Stadtgraben 13-15
48143 Münster
Deutschland

GERiT This institution in GERiT

48143 Münster

Projects

Publication Grants
- Completed projects
  - Kundenbindung und Kundenwert
    (Applicant Krafft, Manfred )
Research Grants
- Completed projects
  - C1 – Long-Term Relationship Evolution
    (Applicants Krafft, Manfred ; Tillmanns, Sebastian )

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