Project Details
Institution
Universität zu Köln
Wirtschafts- und Sozialwissenschaftliche Fakultät
Seminar für ABWL, Marketing und Markenmanagement
- Research Units
-
Completed projects
-
New Product Buzz: Measurement, Mode of Action and Influence of Dynamic, Collective Anticipation in Digital Social Media; first funding phase: Trash-Talk and Firestorm: Influences of Negative Customer Comments in Digital Social Networks on Brand Value(Applicants Hennig-Thurau, Thorsten ; Sattler, Henrik )
-
Completed projects
