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Institution
Universität Hamburg
Fakultät für Betriebswirtschaft
Schwerpunkt Marketing
Address
Moorweidenstraße 18
20148 Hamburg
Deutschland
GERiT
This institution in GERiT
20148 Hamburg
Projects
Research Units
Completed projects
Adoption and Diffusion Patterns in Network Structures as Drivers of Individual Consumer Behavior
(Applicant
Clement, Michel
)
FOR 1452: Marketing of Hedonic Media Products in the Age of Digital Social Media
(Spokesperson
Sattler, Henrik
)
Needmining - Analyzing Social Networks to Guide New Product Development Activities; first funding period: Analyzing Networks to Guide Targeted Marketing Communication
(Applicants
Barrot, Christian
;
Schoder, Detlef Georg Gerhard
)
The Influence of Digital Social Media and Customers' Usage Frequency of Digital Media Products on the Marketing of these Products via Platforms; first funding period: The Influence of Social Networks on the Sequential Marketing of Short-Lifecycle Hedonic Media Products
(Applicant
Albers, Sönke
)
Visual brand presence in digital social media; first funding period: Setup and Design of Networks by Providers.
(Applicant
Heitmann, Mark
)
NFDI technical and methodological consortia
Current projects
BERD@NFDI - NFDI for Business, Economic and Related Data
(Spokesperson
Stahl, Florian
)
Additional Information
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