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Institution

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Universität Münster
Marketing Centrum Münster (MCM)
Chair of Value-Based Marketing (IWM)

Address Am Stadtgraben 13-15
48143 Münster
Deutschland

GERiT This institution in GERiT

48143 Münster

Projects

Research Fellowships
- Completed projects
  - Wertbasiertes Kundenmanagement
    (Applicant Gensler, Sonja )

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