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Project Details

Institution

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University of Economics
Faculty of Management
Department of Marketing

Address ul. Maja 1
40-287 Katowice
Polen

40-287 Katowice

Projects

Research Grants
- Current projects
  - The Impact of Shopping Motives, Channel Preferences and Cross-Channel Technologies on Cross-Channel Behavior – A Comparative Analysis between Germany and Poland
    (Applicant Zielke, Stephan )

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