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Institution
University of Economics
Faculty of Management
Department of Marketing
Address
ul. Maja 1
40-287 Katowice
Polen
40-287 Katowice
Projects
Research Grants
Current projects
The Impact of Shopping Motives, Channel Preferences and Cross-Channel Technologies on Cross-Channel Behavior – A Comparative Analysis between Germany and Poland
(Applicant
Zielke, Stephan
)
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