Project Details
Person
Professorin Dr. Sonja Gensler
Address
Universität Münster
Marketing Centrum Münster (MCM)
Chair of Value-Based Marketing (IWM)
Am Stadtgraben 13-15
48143 Münster
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As Applicant
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Completed projects
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Wertbasiertes Kundenmanagement (Research Fellowships)
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Completed projects
