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Professor Dr. Hans H. Bauer

Address Universität Mannheim
Fakultät für Betriebswirtschaftslehre
Lehrstuhl für Quantitatives Marketing u Konsumentenverhalten
L 5, 1
68161 Mannheim

Projects

As Applicant
- Completed projects
  - Consumer sophistication - Measurement, determinants and impact on customer satisfaction and customer loyalty (Research Grants)

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