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GRK 895:  Information Engineering and Management - A Market Engineering Perspective

Subject Area Economics
Jurisprudence
Term from 2004 to 2013
Project identifier Deutsche Forschungsgemeinschaft (DFG) - Project number 273627
 
The recent developments in IT exhibit that markets have been gaining substantial importance in almost all sectors of the economy. Differentiating from real market, electronic markets do not spontaneously evolve. Instead they are consciously designed, implemented and operated. In virtually all areas of corporations, the business processes are aligned to web-based platforms. This development requires from the platforms openness and flexibility as well as apt standards and information services. For these complex "Market Engineering" tasks - namely the conception, implementation, introduction, re-engineering, and integration of market platforms as well as the design of the legal framework - a structured goal oriented process model becomes indispensable.
Many different parties are affected by the success of a "market-idea"; various parties affect - though in many cases indirectly - the success. Those concerned comprise beside the market designer and operator also the vendors and consumers of auxiliary services as well as the legislator and regulatory authority. Goal-oriented Market Engineering thus requires the integration of the disciplines computer science, economics and business administration, as well as jurisprudence as foundation.
The integration of these disciplines is already the vision of the curriculum "Information Engineering and Management" at the University Karlsruhe (TH). Within the scope of the curriculum Market Engineering is not conceived as a new area but as an integral part of electronic business connections. Accordingly, the goal of the graduate school is to combine problem-oriented and interdisciplinary domain knowledge in the field of electronic markets in practice and science.
Graduates will acquire knowledge about the design options of electronic markets in their entirety and how to enhance, evaluate and manage them. Additionally, the integration of traditional business processes and electronic markets stands in the centre of attention. The education will enable the graduates to generate germane solution concepts and to implement them. As such they are not only qualified as market designers but also as facilitator between market participants and electronic markets. They also learn the competence needed for working interdisciplinary including mediating communication abilities. Comprising, the programme will provide highly qualified graduates with a seamless and systematic transition into an academic or responsible professional career.
DFG Programme Research Training Groups
 
 

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