Online Reviews on B2B Platforms for Software Products (T04#)

• Subject Area: Data Management, Data-Intensive Systems, Computer Science Methods in Business Informatics
• Term: from 2022 to 2024
• Project identifier: Deutsche Forschungsgemeinschaft (DFG) - Project number 160364472

In cooperation with CELONIS, a Business as a Service company, this transfer project (T4) explores the motives for writing online reviews in a B2B context. The T4 project aims to characterize online reviews in B2B markets, distinguish them from reviews in B2C markets, and to identify and validate the underlying motives for writing B2B online reviews in markets for software products. To this end, we analyze the invitation and writing process of B2B online reviews using a multi-method approach.

• DFG Programme: Collaborative Research Centres (Transfer Project)
• Subproject of: SFB 901: On-The-Fly (OTF) Computing - Individualised IT-Services in Dynamic Markets
• Applicant Institution: Universität Paderborn
• Business and Industry: Celonis Germany GmbH
• Project Head: Professor Dr. Dennis Kundisch