Shifting Competitive Landscapes in the Era of Platforms: Reference Group Selection on and off Platforms.

• Applicant: Professor Tobias Kretschmer, Ph.D.
• Subject Area: Management and Marketing
• Term: since 2026
• Project identifier: Deutsche Forschungsgemeinschaft (DFG) - Project number 569329727

No abstract available

• DFG Programme: Research Grants
• International Connection: Switzerland
• Cooperation Partner: Professor Dr. Johannes Luger