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Institution

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Universität Mannheim
Fakultät für Betriebswirtschaftslehre
Lehrstuhl für Quantitatives Marketing u Konsumentenverhalten

Address L 5, 1
68161 Mannheim
Deutschland

GERiT This institution in GERiT

68161 Mannheim

Projects

Research Grants
- Completed projects
  - Advertising over Time: Interactive Machine Learning for Image Data Analysis
    (Applicants Mädche, Alexander ; Stahl, Florian )
  - Consumer sophistication - Measurement, determinants and impact on customer satisfaction and customer loyalty
    (Applicant Bauer, Hans H. )
NFDI technical and methodological consortia
- Current projects
  - BERD@NFDI - NFDI for Business, Economic and Related Data
    (Spokesperson Stahl, Florian )

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