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Project Details

Institution

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Uniwersytet Lódzki
Department of International Marketing and Retailing

Address Narutowicza 59a
90-131 Lódz
Polen

90-131 Lódz

Projects

Research Grants
- Current projects
  - Older consumers, new challenges: Portrayals of older consumers in advertising and their persuasive effects
    (Applicant Eisend, Martin )
- Completed projects
  - Explaining Cross-Cultural Variations in the Use and Effects of Humor in Advertising
    (Applicant Eisend, Martin )

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