Investigating Decision Sequences via Eye Tracking

• Applicant: Professor Dr. Martin Meißner
• Subject Area: Accounting and Finance
• Term: from 2012 to 2013
• Project identifier: Deutsche Forschungsgemeinschaft (DFG) - Project number 219806109

• Final Report Year: 2013

Final Report Abstract

No abstract available

Publications

• (2013): Mobile Recommendation Agents Making Online Use of Visual Attention Information at the Point of Sale, in: Davis, F.; Riedl, R.; vom Brocke, J.; Léger, P.-M.; A. Randolph (Herausgeber): Proceedings of Gmunden Retreat on NeuroIS, Gmunden, Austria
  Pfeiffer, T.; Pfeiffer, J.; M. Meißner
  
• (2013): Not Worth the Extra Cost? Diluting the Differentiation Ability of Highly Rated Products by Altering the Meaning of Rating Scale Levels, in: Journal of Consumer Behaviour, Vol. 12, No. 3, 223-231
  Meißner, M.; Heinzle, S. L.; R. Decker
  
• (2013): The Importance of Feature and Object Fixations in Choice-based Conjoint, in: Journal of Marketing Research
  Musalem, A.; Meißner, M.; J. Huber