Formats and Practices of Media Studies in the Age of Digital and Social Networks: An Ethnographic and Netnographic Study
Final Report Abstract
The ethnographic project identified and examined media used by media scholars in their daily professional lives. Based on interviews with scholars from the field of media studies, it developed an awareness of the issues surrounding their professional media usage. In doing so, it found a wide range of examples of how digital media shape and transform scholarly culture – from a decidedly humanities perspective that is underrepresented in science and technology studies. The result: Digital media play a key role in research, teaching, publication, networking and academic (self-)administration. They enable or hinder smooth workflows, they consolidate existing power relations or may help to challenge them – in times of social tension, they also create new vulnerabilities when, for example, they provide entry points for new attacks on scholars. Drawing on thirty extensive problem-centered interviews (50-90 min. long) and case studies (focusing e.g. on reviews, reading lists, video conferences, and research data publications), the project provided a survey of relevant fields of conflict and venues of media transformation in the humanities. While the open access movement continued to gain ground structurally and culturally, digital data collections, lists and repositories challenged established canon and affiliation effects in the discipline. However, the willingness of actors to publish data remained limited despite strong infrastructural support. The onset of the Covid-19 pandemic during the project period intensified the experience of digitization effects in a sense of time lapse: research and teaching suddenly took place exclusively in a virtual environment, supported by established digital infrastructures and media practices. Observing media and their usage made visible new strains on the already precarious conditions of academic work in the humanities: In many cases, those surveyed for the project had to make their own financial investments to implement functional media solutions for teaching, data management and research, and/or they ended up using free solutions that implied legal ambiguity that caused unease. The digital media examined in the project manifested dependencies on proprietary providers that quickly achieved market dominance but provided functional solutions with less data consciousness or responsibility. The increased blurring of boundaries in the new media-based teaching and learning worlds and the fact that the scholars' lives and work spheres had already been precariously blurred before, was generally reinforced by media in this regard. In this respect, the project provided a documentation of media studies work culture from the years 2021-2024, including insights into the particular precarity from the first years of the pandemic up unto the first effects and impacts of new large language models of artificial intelligence.
Publications
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Gewaltprävention in Lehr- und Lernkontexten online: Eine Handreichung und weiterführende Fragen. Medienimpulse 59, Nr. 2: 23 Seiten. (Open Access)
Eickelmann, Jennifer, Einwächter, Sophie G. & Gregor, Felix T.
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Handreichung zur Gewaltprävention in Lehr- und Lernkontexten online, 2021: 11 Seiten. (Open Access)
Eickelmann, Jennifer, Einwächter, Sophie G., Gregor, Felix T., Hanstein, Ulrike, Kero, Sandra & Linseisen, Elisa
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Feindlichkeit gegenüber Wissenschaftler*innen – Kartierung eines Phänomens. Demokratie gegen Menschenfeindlichkeit, 7(2), 10-28.
Einwächter, Sophie G.
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Kamera an, Kamera aus?. Zeitschrift für Medienwissenschaft, 14(26-1), 181-191.
Eickelmann, Jennifer; Einwächter, Sophie G.; Gregor, Felix T.; Hanstein, Ulrike & Kero, Sandra
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Welcher Kanon, wessen Kanon?. Zeitschrift für Medienwissenschaft, 14(26-1), 159-171.
Arbeitskreis Kanonkritik
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Wissenschaftsfeindlichkeit. Demokratie gegen Menschenfeindlichkeit Nr. 2, Wochenschau Verlag. (Themenheft)
Reiner Becker & Sophie Einwächter
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„Was hindert uns, Forschungsdaten zu publizieren? Zur wissenschaftskulturellen Rolle von Anerkennung, Zeit und Kompetenz“. Open-Media-Studies-Blog/Sonderreihe „Forschungsdaten in der Medienwissenschaft“ Zeitschrift für Medienwissenschaft (17.3.2022). (Open Access)
Einwächter, Sophie G.
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Bewundern, imitieren, zitieren – Phänomene des Folgens in der Wissenschaft. Following, 219-234. De Gruyter.
Einwächter, Sophie G.
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De/Legitimationen von Wissen. Demokratie gegen Menschenfeindlichkeit Nr. 1, Wochenschau Verlag. (Themenheft)
Reiner Becker & Sophie Einwächter
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The new normal? Wie das Zurück zur ‹Präsenz› als Schließungsmechanismus diskutiert werden muss. In: Zeitschrift für Medienwissenschaft, ZfM Online, Debattenbeitrag, 6. März. (Open Access)
Eickelmann, Jennifer; Einwächter, Sophie G., Gregor, Felix T., Hanstein, Ulrike & Kero, Sandra
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Wenn Wissen begeistert: Von Fans und Celebrities in der Wissenschaft. Von der Szene in die Forschung, 51-66. De Gruyter.
Einwächter, Sophie G.
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Wissenschaftsethnografie in der Medienwissenschaft. In: MEDIENwissenschaft: Rezensionen | Reviews, Jg. 40 (2023), Nr. 3, S. 263-280.
Einwächter, Sophie G.
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Rezensionen, Macht und die Frage nach Diversität in der MEDIENwissenschaft: Rezensionen | Reviews. In: MEDIENwissenschaft: Rezensionen | Reviews, Jg. 41 (2024), Nr. 2, S. 163–175.
Einwächter, Sophie G.
