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Project Details

Institution

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University of Massachusetts Amherst
Isenberg School of Management

Address 121 Presidents Drive
Amherst MA 01003
USA

Amherst MA 01003

Projects

Research Grants
- Current projects
  - Explaining Cross-Cultural Variations in the Use and Effects of Humor in Advertising
    (Applicant Eisend, Martin )
- Completed projects
  - Digging into High Frequency Data: Present and Future Risks and Opportunities
    (Applicant Pelizzon, Ph.D., Loriana )

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