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Project Details

Institution

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Technische Universität München (TUM)
TUM Campus Heilbronn
TUM School of Management
Center for Digital Transformation

Address Bildungscampus 9
74076 Heilbronn
Deutschland

GERiT This institution in GERiT

74076 Heilbronn

Projects

Research Grants
- Current projects
  - Understanding and Predicting Impulse Buying Using Eye tracking and Sensory Data – Investigations in Online and Virtual Shopping Environments
    (Applicant Meißner, Martin )
Research Fellowships
- Completed projects
  - Investigating Decision Sequences via Eye Tracking
    (Applicant Meißner, Martin )

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