Project Details

Professor Dr. Martin Meißner

Address Technische Universität München (TUM)
TUM Campus Heilbronn
TUM School of Management
Center for Digital Transformation
Bildungscampus 9
74076 Heilbronn

ORCID-ID 0000-0002-3574-4283

Projects

As Applicant
- Current projects
  - Understanding and Predicting Impulse Buying Using Eye tracking and Sensory Data – Investigations in Online and Virtual Shopping Environments (Research Grants)
- Completed projects
  - Investigating Decision Sequences via Eye Tracking (Research Fellowships)

Servicenavigation

Hauptnavigation

Professor Dr. Martin Meißner

Additional Information

Servicenavigation

Hauptnavigation

Professor Dr. Martin Meißner

Additional Information

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