Innovation als sozialer Prozess: Die Rolle von Neuartigkeit und sozialen Beziehungen in der Auswahl von Ideen
Zusammenfassung der Projektergebnisse
This research project sought to explore social cues' role in the idea evaluation process. In collaboration with partners, the project used a combination of methods. We conducted a field experiment with one of the largest telecom companies to evaluate if biases distorted the evaluation of ideas, and found no support for the hypotheses. Drawing on the information processing literature, we suggest that the null finding can arise because the idea takes precedence over the person and that shifting standards from evaluation to selection could explain why the research differed from previous work focused on selection. The team also conducted an extensive online experiment to replicate the null finding and make the findings broader. Further, we worked on a project with LEGO, combining interviews, machine learning, image recognition, and state-of-the-art methods to understand how organizations and crowds select ideas. We also published a conceptual paper in MIT Sloan Management Review, which has already been used in the classroom at some of the top schools in the world. The project also produced several papers which are currently under review in two of the top journals in the field. We also plan to conduct an eye-tracking experiment in collaboration with colleagues from Warwick and Bocconi soon. We have made data and code from the project publicly available while preserving the anonymity of individuals and organizations and adhering to established guidelines regarding research ethics. This project has advanced the understanding of the idea evaluation process and has provided experimental evidence on idea evaluation in the corporate setting.
Projektbezogene Publikationen (Auswahl)
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Better ways to green-light new projects. MIT Sloan Management Review (Winter Issue 2022, Vol. 63, Issue 2)
Grohsjean, T., A.J. Salter and P. Criscuolo
