Prefigurations of Pop in Entertainment Magazines of the 1930s (A05)

• Subject Area: German Literary and Cultural Studies (Modern German Literature)
• Term: since 2025
• Project identifier: Deutsche Forschungsgemeinschaft (DFG) - Project number 438577023

The project investigates pop aesthetics in entertainment magazines during National Socialism. AB I analyses shifts in leisure-cultural aesthetics and discourses as well as consumer-aesthetic stagings of National Socialism. AB II is dedicated to the texts of the columnist, lifestyle editor and novelist Walther von Hollander, who was extremely popular from the 1920s through the Nazi era to the Federal Republic, in order to determine how pop-culturally inspired questions of a good and stylish lifestyle were negotiated under the conditions of National Socialism.

• DFG Programme: Collaborative Research Centres
• Subproject of: SFB 1472: Transformations of the Popular
• International Connection: Austria
• Applicant Institution: Universität Siegen
• Project Head: Professorin Dr. Maren Lickhardt