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Project Details

Institution

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Universität zu Köln
Wirtschafts- und Sozialwissenschaftliche Fakultät
Department of Marketing und Market Research

Address Universitätsstraße 24
50931 Köln
Deutschland

GERiT This institution in GERiT

50931 Köln

Projects

Research Fellowships
- Completed projects
  - Customer Equity Management
    (Applicant Fischer, Marc )
Research Grants
- Current projects
  - Brand Equity Information on Earnings Calls – Impact on Firm Value
    (Applicant Himme, Alexander )
NFDI technical and methodological consortia
- Current projects
  - BERD@NFDI - NFDI for Business, Economic and Related Data
    (Spokesperson Stahl, Florian )

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