Project Details
Institution
Universität Hamburg
Fakultät für Betriebswirtschaft
Professur für Marketing und Branding
- Research Units
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Completed projects
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New Product Buzz: Measurement, Mode of Action and Influence of Dynamic, Collective Anticipation in Digital Social Media; first funding phase: Trash-Talk and Firestorm: Influences of Negative Customer Comments in Digital Social Networks on Brand Value(Applicants Hennig-Thurau, Thorsten ; Sattler, Henrik )
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Completed projects
