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Institution

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Universität Wien
Fakultät für Wirtschaftswissenschaften
Institut für Marketing und International Business

Address Oskar-Morgenstern-Platz 1
1090 Wien
Österreich

1090 Wien

Projects

Research Grants
- Current projects
  - Body Image and Advertising: A Meta-Analysis
    (Applicant Eisend, Martin )
  - Older consumers, new challenges: Portrayals of older consumers in advertising and their persuasive effects
    (Applicant Eisend, Martin )
  - Paid Digital Advertising Effectiveness: A Meta-Analysis
    (Applicant Tarrahi, Farid )
- Completed projects
  - A Meta-analysis of Persuasion Knowledge Effects
    (Applicant Eisend, Martin )
  - A Meta-Analysis on Personalization in Marketing Communication
    (Applicant Eisend, Martin )
  - Ethnic Minorities in Advertising
    (Applicant Eisend, Martin )
  - Explaining Cross-Cultural Variations in the Use and Effects of Humor in Advertising
    (Applicant Eisend, Martin )
  - Metaanalyse Humor in der Werbung
    (Applicant Eisend, Martin )
  - Sexual Orientation and Consumer Behavior: A Meta-analysis
    (Applicant Eisend, Martin )
Research Training Groups
- Completed projects
  - GRK 1012: (Understanding, Analysing and Steering Organisational Paths: Path Dependence, Path Breaking and Path Creation in an Integrated Approach Toward Management)
    (Spokesperson Schreyögg, Georg )

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