Project Details

Professor Dr. Martin Spann

Address Ludwig-Maximilians-Universität München (LMU)
LMU Munich School of Management
Institut für Electronic Commerce und Digitale Märkte
Ludwigstraße 28
80539 München

Projects

As Applicant
- Current projects
  - Context Effects of Mobile Consumer Behavior: Test of Affect and Regulatory Focus Theory in Shopping and Investment Decisions (Research Grants)
- Completed projects
  - Customer-driven pricing mechanisms in revenue management (Research Grants)
As Project Head
- Current projects
  - Transparency and product choice (CRC/Transregios)
As Participating Person
- Completed projects
  - Market research and information gathering via virtual stock markets (Research Grants)

Servicenavigation

Hauptnavigation

Professor Dr. Martin Spann

Additional Information

Servicenavigation

Hauptnavigation

Professor Dr. Martin Spann

Additional Information

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