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Institution
Kühne Logistics University - The KLU Hamburg
Lehrstuhl für Marketing and Innovation
Address
Großer Grasbrook 17
20457 Hamburg
Deutschland
GERiT
This institution in GERiT
20457 Hamburg
Projects
Research Grants
Completed projects
Optimierung von Rückruf-Verfahren im Gebrauchsgütersegment
(Applicant
Albers, Sönke
)
Science Communication, Research Data, eResearch
Completed projects
Aufbau eines Open Access Online-Journals für Betriebswirtschaftslehre "BuR - Business Research"
(Applicant
Albers, Sönke
)
Research Units
Completed projects
Adoption and Diffusion Patterns in Network Structures as Drivers of Individual Consumer Behavior
(Applicant
Clement, Michel
)
FOR 1452: Marketing of Hedonic Media Products in the Age of Digital Social Media
(Spokesperson
Sattler, Henrik
)
Needmining - Analyzing Social Networks to Guide New Product Development Activities; first funding period: Analyzing Networks to Guide Targeted Marketing Communication
(Applicants
Barrot, Christian
;
Schoder, Detlef Georg Gerhard
)
The Influence of Digital Social Media and Customers' Usage Frequency of Digital Media Products on the Marketing of these Products via Platforms; first funding period: The Influence of Social Networks on the Sequential Marketing of Short-Lifecycle Hedonic Media Products
(Applicant
Albers, Sönke
)
Visual brand presence in digital social media; first funding period: Setup and Design of Networks by Providers.
(Applicant
Heitmann, Mark
)
Research Training Groups
Completed projects
GRK 517: Business Aspects of Loosely Coupled Systems and Electronic Business
(Spokesperson
Albers, Sönke
)
Additional Information
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